Planning Your Website

By filling out this questionnaire, you can start laying a sound foundation for your web site right now. It will help you define your goals for the site, which you should do regardless of who ultimately builds and launches your site.

We developed this questionnaire as a free service to all of our visitors. Whether you decide to ‘go it alone’ and create your own web site, select us to help you develop your site, or choose some other web design company, answering these questions is your first step toward getting your web site up and running.

If you want to see how we can help you build your web site, just send us your completed questionnaire. We’ll respond with a development plan that we think will best meet your needs, plus our bid for the work. Once we both agree to the scope and cost of work, we'll send you a contract to sign — and you’ll be on your way to your new or improved web site!

Please don’t feel like you need to answer every question before you send it in! You can start by answering the ones you are most clear about, and we can work on the other questions together.

Planning Your Web Site

Name:

Company Name:

Email Address:

Current web address, if any:

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Goals

What is the mission or purpose of your business or organization?

Do you have a tagline or slogan? If so, what is it?

What is the purpose of your web site? What do you intend to accomplish with it?

Do you want people to: (check as many as apply)

Learn more about your business or organization?

Hire you to perform a service?

Buy products from you?

Communicate with you?

Other:

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Target Audience / Community

Who is your target audience or community? (Age, gender, interests, locality)

Who is your competition? (include URL)

When people visit your site, what do they want? (check as many as apply)

Information about a topic

Information about your products, services or organization

To be entertained

To comparison shop or to buy a product

To connect with others of similar interests

Other:

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Image & Style

The visual metaphors, graphic design and color scheme of your web site will communicate volumes to the visitor about you and your business.

What image do you want to project? (check as many as apply)

Traditional? Contemporary? Conservative? Cutting edge?

Formal? Casual? Serious? Friendly?

Corporate? Personal? Expensive? Affordable?

What style do you want to communicate? (check as many as apply)

Serene Spiritual Powerful Professional

Hip Classic Elegant Funky

Ethnic Natural/Organic High tech Frivolous

Fun Flashy Muted Soft

Playful Down to earth Mellow Comforting, caring

Romantic Sensual Authoritative Delicate

Energetic Historical Festive Fanciful

Other:

Do have any existing graphic or promotional materials? Yes No

Do you have a logo? Yes No

Do you have photos that you wish to use on the web site? Yes No

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Content

Do you have an outline of the content for your site? Yes No

Is the content written? Yes No It’s in process

Do you need help in developing, writing and/or editing the content for your web site (excluding SEO)? Yes No

If your site outline is done, how many sections do you have, and about how many pages in each section? (One web page equals approximately one 8 1/2 by 11 sheet of paper with double spaced type.)

If you are selling products, how many will be on your site?

What keywords would someone type into a search engine to find you?

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Functionality

What special functions will you need for your web site? (check as many as apply)

Mailing list for email newsletters

Mailing list discussion group

Message board or forum

Blog

Contact, subscription, survey or feedback forms

Shopping cart Merchant account

Password protection for certain pages

Site search engine E-cards

Music clips Video clips

Other:

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Promotion

Do you have a marketing/promotion plan for your web site?
Yes No In process

We can help you develop one, or give you lots of ideas on doing it yourself.

Do you have plans for updating the content of your site or for an email newsletter? Yes No

(Regularly updating the content of your site gives visitors a reason to return.)

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Timeline / Domain Name & Hosting / Maintenance & Updating

When would you like your web site to be launched?

Have you registered a domain name? Yes No

If you have, what is it?

If not, we can register a name for you.

Have you decided on a hosting company? Yes No

If not, please consider our hosting plan.

Do you plan to maintain and update your own site? Yes No Maybe

Would you like us to do that for you? Yes No Maybe

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Other Web Sites

Please list a few web sites that appeal to the same target audience or community, or that communicate an image or style that is similar to what you want.

Please list some of your competitor’s web sites, if you know of any. Let us know what you like and don’t like about some of these sites.

Questions or Comments:

Would you like us to send you a free quote based on the information in this questionnaire? Yes No

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